DOLLAR MODELS
AFRICA

Fashion / Editorial Models

These are the faces you see in high-fashion magazines. Editorial models typically stand between 5'9" and 6'0" for women and 5'11" to 6'3" for men. They possess distinctive features that photographers and designers love to capture in artistic, story-driven shoots.

Runway / Catwalk Models

The stars of fashion week. Runway models walk for designers in Paris, Milan, New York, and now — Kigali. They must have excellent posture, the ability to walk confidently in heels, and the charisma to command attention on the catwalk.

Commercial Models

These models appear in advertisements, catalogs, and brand campaigns. They represent "real people" and can be of any height, age, or body type. Commercial modeling is one of the most lucrative and diverse categories, especially in the growing African market.

Plus-Size / Curve Models

A rapidly growing category that celebrates body diversity. Plus-size models typically wear sizes 12 and above and are in high demand by brands embracing inclusivity.

Fitness Models

With the growing wellness industry, fitness models are sought after for sportswear campaigns, health magazines, and athletic brand endorsements.

Parts Models

Some models specialize in specific body parts — hands for jewelry ads, legs for shoe campaigns, or hair for beauty products.

Professional Exfoliating Techniques for Models

Exfoliation is the secret to glowing, camera-ready skin. Models must maintain a consistent skincare routine, and exfoliation is the cornerstone of that routine.

• Physical Exfoliation: Using gentle scrubs with fine particles. Recommended 1-2 times per week for normal skin. Avoid harsh scrubs that cause micro-tears.
• Chemical Exfoliation (AHA/BHA): Alpha-hydroxy acids (glycolic, lactic) and beta-hydroxy acids (salicylic) dissolve dead skin cells. Ideal for brightening and unclogging pores.
• Enzyme Exfoliation: Papaya, pineapple, and pumpkin enzymes gently break down dead skin without abrasion. Perfect for sensitive skin types.
• Dry Brushing: Using a natural bristle brush to stimulate lymphatic drainage and remove dead cells. Best done before showering.
• Professional Treatments: Microdermabrasion and chemical peels performed by licensed estheticians. Recommended monthly for runway-ready skin.

Important: Always moisturize after exfoliating and apply sunscreen during the day. Over-exfoliation can damage the skin barrier.

The Four Essential Runway Walks

Mastering the runway walk is what separates amateurs from professionals. Each walk has its own rhythm, attitude, and purpose.

1. RAMP Walk (The Classic Straight Walk)

The RAMP walk is the foundation of all runway modeling. It involves walking in a straight line with one foot placed directly in front of the other, creating a slight hip sway. The shoulders remain back, chin parallel to the floor, and eyes focused straight ahead.

• Posture: Shoulders back, spine elongated, core engaged.
• Foot Placement: One foot directly in front of the other, heel-to-toe.
• Arm Movement: Arms swing naturally but controlled, elbows slightly bent.
• Pace: Steady and measured, approximately 2 steps per second.

2. CAT Walk (The Crossover Walk)

The CAT walk is more dynamic and fashion-forward. Models cross one foot over the other, creating an exaggerated hip sway and a more dramatic silhouette.

• Foot Placement: Front foot crosses over the back foot, creating an X pattern.
• Hip Movement: Exaggerated sway with each step.
• Attitude: Confident, almost arrogant, with sharp movements.
• Best For: High-fashion, editorial, and dramatic presentations.

3. HORSE Walk (The Marching Walk)

The HORSE walk is a powerful, energetic walk that mimics the proud gait of a horse. Models lift their knees higher than usual, creating a bouncing, commanding presence.

• Knee Lift: High knee lift with each step, creating a visible bounce.
• Energy: Brisk pace with strong, deliberate movements.
• Arm Swing: Arms swing more vigorously, adding to the energetic feel.
• Best For: Sportswear, streetwear, and youth-oriented brands.

4. POWER Walk (The Commanding Walk)

The POWER walk is all about authority and presence. Models walk with wide, confident strides, shoulders back, and a commanding gaze.

• Stride Length: Longer strides than usual, creating a commanding presence.
• Shoulder Position: Strong, squared shoulders with minimal sway.
• Eye Contact: Direct, unwavering eye contact with the audience.
• Best For: Luxury brands, business attire, and show finales.

Choosing Your Signature Walk

While all models should master all four walks, most develop a signature walk that becomes their trademark. At DMA, we help each model identify which walk best suits their body type, personality, and the brands they represent.

Pro Tip: The key to any great runway walk is confidence. Walk like you own the room — because you do.

What to Expect at Edition 2:

• Outstanding runway presentations
• Live entertainment and networking opportunities
• Unforgettable fashion moments
• Emerging and established talents showcasing their work
• Media coverage from across Africa

Register for Casting